Leopard Winnebago Live redefined experiential marketing for a generation. Opened for Britney Spears at the Super Bowl (garnering more attention than marquee sponsor Tostitos). And for an encore, grabbed 360 Campaign Gold at the London International Awards.
“Cheezy Guy represents one of the most experientially powerful concepts to ever come out of Kraft.”
– Joseph Pine and James Gilmore, authors of The Experience Economy.